Motion picture director Morgan Spurlock lands the city of [pereimenuya] the honor

published: 2011-04-15 10:42:31 Filmmaker Morgan Spurlock has won the odd honor of renaming a city to promote his new documentary about product placement. On Wednesday night (13Apr11), Altoona City Council officials unanimously voted to sell the naming rights of the Pennsylvania town to the director and his production company Warrior Poets. As a result, from 27 April (11), Altoona will be known as POM Wonderful Presents The Greatest Movie Ever Sold for 60 days. Spurlock tells WENN he chose Altoona as the site of his publicity stunt because it is “a shining example of struggling cities all across America”. The money…